10 Social Media Actions to Stop Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if…
TikTok Basics for Business
Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that…
3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have…
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here…
Most Businesses Get This Wrong on Social Media
There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence…
Improve Your LinkedIn Profile with These 5 Quick Steps
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to…
Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to…
10 Social Media Actions to Stop Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well.…
Social Media Is Not Just for Recruiting Customers
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales…
How to Find Time for Social Media
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings…