7 Things You Can Do to Improve Your Business Over Your Lunch Hour
Major overhauls of a business take time and buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks. These seven things can help you move…
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda…
7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a…
Using Existing Facebook Groups to Grow Your Business
Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public.…
How Much Is too Much? Navigating Social Sharing for Business
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify…
Labor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use…
They Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings.…
President’s Message
Yesterday, the big news was Elon Musk buying Twitter. If you haven’t heard, not only did he buy it for $44 billion, he’s taking it private (again). There seem to…
5 Changes to Make to Your LinkedIn Profile Today
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the…
Gaining Control of a Social Media Disaster
Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm.…