Harnessing TikTok ’ s Engagement Magic
Why building a castle on the sand is not always a bad thing TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold.…
How Being the Bearer of Good News Can Be a Boon for Business
If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to…
How to Get More Love for Your Business on Social Media
Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen…
Create a Loyal Following with a Facebook Group for Your Business
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make…
Beyond Likes & Follows: Finding a Social Media Superhero for Your Business
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance…
Get Over Your Fear of Video and onto YouTube for Business
There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), Using YouTube for business creates a…
Grow Your Business Socially
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Unlocking LinkedIn’s Potential for Business Growth
Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to…
Is Threads Right for Your Business
If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising…
4 Ways Copycatting Can Help You Build a Following on Social Media
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users)…