Shop Smart, Shop Local: Alameda’s Guide to Early Holiday Savings
The holiday season in Alameda is a magical time of year, filled with festive lights, cozy gatherings, and the spirit of giving. However, it can also be a time of…
Do You Know About Our Visit & Shop Alameda Card?
A few years ago we rolled out the Visit & Shop Alameda card to encourage people to shop local. Going into the holiday season we want to make sure you…
President’s Message: Small Business Season
Starting today, November 1st, we are supporting Small Business Season. The thought behind this global marketing push is that one day is not enough support for our small businesses. We…
Why Shop Local for the Holidays
Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think…
President’s Message: 11/29
We hope you had a wonderful Thanksgiving surrounded by the people who are important to you and that you were able to spend the day doing something that brought you…
Small Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle…
Small Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday?…
Shop Small Business Challenge
Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog…
5 Small Business Season Deal Ideas
One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders…
Creating a Memorable Shopping Experience This Holiday
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday…