The Biggest Unused Advantage Small Businesses Have Over Box Stores
Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list…
The ROI in Giving Back as a Small Business Owner
COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving…
5 Fun Fall Themes for Your Business
Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season…
Courting the Millennial Customer
© Can Stock Photo Inc. / EpicStockMedia If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing (or is it…
Targeting Your Ideal Customer
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land.…
4 Email Marketing Ideas to Steal from Big Brands
Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a…
5 Types of Effective Storytelling for Your Business
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
How to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
How to Find Time for Social Media
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings…
25 Restaurant Marketing Opportunities With Your Alameda Chamber Membership
Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing,…