Targeting Your Ideal Customer
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land.…
4 Email Marketing Ideas to Steal from Big Brands
Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a…
5 Types of Effective Storytelling for Your Business
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
How to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
How to Find Time for Social Media
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings…
25 Restaurant Marketing Opportunities With Your Alameda Chamber Membership
Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing,…
Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But…
4 OF THE MOST EFFECTIVE WAYS TO SELL YOUR PRODUCT OR SERVICE
Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe…
Optimize These 7 Easy Things to Maximize Your Google My Business Listing
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not…
Are You Using Experiential Marketing in Your Business?
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are…