4 of the Most Effective Ways to Sell Your Product/Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
They Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings.…
36 Creative Ways to Bring More Attention to Your Business
Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you.…
Engagement = Content: Good for You and Your Audience
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just…
3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have…
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here…
Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing…
Ramp Up Your Email Subject Lines for Small Business Season
There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots…
Hey Guys!! Lessons from Influencers
Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing…
How to Increase Word-of-Mouth and Referrals
One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget.…