7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a…
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…
Don’t Waste Your Time on Content Marketing
If you’ve ignored the most popular trend in marketing over the past decade, you may not know anything about content marketing. Maybe you’re just sharing content you love or constantly…
WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…
5 Ways to Level Up Your Small Business Marketing (and yes, it’s time)
If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business marketing solutions: List Building You need an…
SEO Tips for People Who Don’t Speak Geek
Understanding every aspect of search engine optimization (SEO) is not unlike trying to have a conversation about the mysteries of the universe with a 3-year-old. Sometimes what is being said…
4 of the Most Effective Ways to Sell Your Product/Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
They Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings.…
36 Creative Ways to Bring More Attention to Your Business
Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you.…
Engagement = Content: Good for You and Your Audience
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just…