A Meaningful Tip to Transform Your Marketing
No matter what industry you’re in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with…
How to Craft Irresistible Offers for Your Biggest Holiday Sales Yet
Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with…
Sustainable Eco-Friendly Practices for Businesses on a Budget
The call for sustainability is growing louder. Small businesses, just like their larger counterparts, have a crucial role to play in reducing their ecological footprint. But for small businesses operating…
Spooktacular Business Ideas for a Thrilling Halloween Season
As the leaves turn golden and the air gets crisp, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little…
Increasing Revenue with Experiential Selling
As costs rise and drive up the costs of goods, your customers are looking for value now more than ever before. Providing quality products or services is no longer enough.…
A Solid Tip for Getting More Bang for Your Marketing Buck
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large…
Get Set for Fall in Alameda
Fall is in the air (well, maybe), and that means it’s time to start thinking about your marketing strategy for the season. We’re here with a couple of quick ideas…
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Our Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in…
Time to Get Influential: leveraging the power of the influencer in your business
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the…