How Real Stories Are Boosting Business Sales
Social media is filled with perfect lives—you don’t see the dirty dishes in the sink or the tears being shed. You see the wins and the brags. The same is…
How to Win Over Customers with Emotional Marketing
There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you…
Spring into Success with These Fun Marketing Ideas
Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all…
Are You Asking the Right Questions for Business Growth?
Growth isn’t a passive process; it doesn’t just happen. Unfortunately, you don’t open a business and sit back and wait for it to grow. Businesses rarely go viral overnight, and…
Embracing Imperfection to Strengthen Your Business
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. …
Give These Marketing Strategies a Try in 2025
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you…
Why You Need a Chamber Membership—Especially in Tough Times
When revenue is tight, one of the first things many businesses consider cutting is their chamber membership. We get it. You’re trying to cut anything that doesn’t keep the lights…
Remarketing Your Offerings This Holiday for More Sales
It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even…
How Small Businesses Can Score Big Media Wins
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring…
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online…