How to Find a Complementary Business to Help Yours Grow
If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One…
You’re Not Just Telling a Story, You’re Sharing Your Business Culture
When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business…
5 Advantages Small Businesses Have Over Their Large Counterparts
David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie…
4 of the Most Effective Ways to Sell Your Product or Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
4 Things to Do for Your Small Business in December
The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to…
An Effective E-mail Nurture Campaign for Small Business Season
It’s Small Business Season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business…
Sprucing Up Your Website for the Holidays
Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online…
What Does Emotional Intelligence Have to do with Business?
Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your…
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…
WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…