Engagement = Content: Good for You and Your Audience
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just…
GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will…
50 AWESOME BLOG TOPICS FOR YOUR BUSINESS
Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly…
Improve Your LinkedIn Profile with These 5 Quick Steps
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to…
5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video, but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment or they feel “dumb” on…
Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing…
How to Create a Content Calendar and Why You Should
How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While…
3 Easy Content Blogging Hacks for People Who Hate Writing
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you.…
6 Things You’ll Miss Out On If You Don’t Improve Your Business Content
Google wants content. You want customers. Customers come through Google. What does that tell you about content? In order to get more customers you need great content. Not great in your eyes but great (aka valuable) in the…
How Inspiring Content Can Improve Your Business Marketing
Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will…