How to Win at Content with AI
AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting,…
It’s Time for a Content Audit. No, Seriously.
We can already hear the groaning—nobody reads, nobody likes to write. Regardless, it’s probably been a while since you looked at your business’ website content. If your content is stale…
3 Copywriting Tips That AI Doesn’t Use
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written…
Worst Marketing Content Advice That Most Businesses Follow
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business…
25 Engaging Holiday Content Ideas
According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be…
How Much Is too Much? Navigating Social Sharing for Business
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify…
4 Tips to Creating Viral Content for Your Business
Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there…
5 Types of Effective Storytelling for Your Business
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
6 Things Your Blog Should Be Doing for Your Business
Even with all the changes in technology, the increase in the popularity of videos and podcasts, and the growing disinterest in reading (for some), blogs still have a place in…
How to Get Backlinks and Why Your Local Business Needs Them
If you’re like most content creators, you may love the free publicity and SEO love you get when someone links to your website or content but you probably don’t like…