Sizzling Summer Strategies to Boost Sales
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior…
Fire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re…
One of the Most Critical Components of Business Success
What’s one of the most critical components of success for small businesses? Is it location? Maybe it’s what you sell? While most business gurus will admit those things are incredibly…
Stop Guessing, Start Growing: Free One-on-One Business Advising
Running a small business is an incredible journey, but let’s be honest, it can get overwhelming. Whether you’re just starting out or looking to take your business to the next…
Spring Cleaning for Business: Refreshing These Things Can Help You Bloom
As we anticipate more beautiful weather and the vibrant colors of spring paint our Island, it’s the perfect time for a refresh in your business. Here at the Alameda Chamber…
The Year of the Dragon Is an Auspicious One for Business
On February 10, we celebrated the Lunar New Year and welcomed the Year of the Dragon. Festivities will culminate this weekend with the Lantern Festival on the 24th. In Chinese…
Get Over Your Fear of Video and onto YouTube for Business
There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), Using YouTube for business creates a…
A Meaningful Tip to Transform Your Marketing
No matter what industry you’re in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with…
The Importance of Planning
This time of year resolutions get a bad rap and for good reason, as so few people make it to the end of January still adhering to them. But that…
Harnessing the Fear of Missing Out During Small Business Season
Years ago, when Black Friday was one day and not six weeks long, you might’ve suffered from fear of missing out (FOMO) when it came to bargains. Marketers wanted us…