How Easy Is It to Do Business with You?
It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are…
The Largest Unused Advantage Small Businesses Have Over Box Stores
Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the…
Do You Have These 10 Things on Your Business Website? You Should.
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and…
5 Changes to Make to Your LinkedIn Profile Today
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the…
20 Ways to Celebrate National Holidays for Your Business
On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed…
Gaining Control of a Social Media Disaster
Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm.…
10 Things to Do for Your Business Instead of Watching TV
We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter…
6 Ways to Build Long Lasting Customer Relationships
In this age of consumerism, there’s a choice for every product. You alone do not hold a monopoly on your product— customer is king. For a business to be sustained…
36 Creative Ways to Bring More Attention to Your Business
Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you.…
Professional Development: Learning Is Not A Luxury
It sounds simple, but it’s true. For the last couple of years many people in business have jettisoned any ideas about developing their skills in favor of ensuring the survival…