President’s Message
Tomorrow is Update Your Profile Bio Day. While this certainly seems like one of the less consequential days of observance, it does serve as an important reminder for business to…
Implementing a Customer Loyalty Program
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you…
Are You Ready for These Three Workplace Trends?
Workplace trends come and go like snack carts. Yet these trends are positioned to revolutionize the way we work because they are just so darn appealing to most employees. But…
Are You a Neurodiverse-friendly Business?
What does it take to win a Most Loved Workplace or Best Place to Work award? Strangely enough, it’s no longer just higher than average salaries and good benefits. It’s…
WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…
10 Ways to Get More Business Reviews
According to an article on SmallBizTrends.com last week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%.…
5 Essential Efficiency Tips for the Small Business Owner
Small business owners often resolve to work more hours for the freedom of choosing their own boss. But any way you look at it, we all have only 24 hours…
How Can the Chamber of Commerce Help Your Business?
This week, I saw a video on Smallbiztrends.com that advised that for a small business to get the most value out of a chamber of commerce membership, it shouldn’t ask about what…
5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment. Or, more likely,…
4 Fun Crowdsourcing Ideas for Your Business
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers,…