Ten 2023 Trends Hand-picked for Small Business
Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction.…
Small Business Season Topics for Your Newsletter or Email Blast
It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help…
How to Make Your Product or Service Indispensable
Unless you are extremely fortunate in your type of business, there’s a lot of tough competition out there. Your product or service must compete against a host of other businesses…
3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays
We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market.…
Making the Most of Your Minutes
Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year’s resolutions, we have…
During Small Business Season Don’t Forget This
It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our…
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda…
An Easy Way to Get More Customers in December
The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful…
4 Psychological Techniques for Increased Sales During Small Business Season
It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the…
4 Things to Do for Your Small Business in December
The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to…