Gaining Control of a Social Media Disaster
Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm.…
10 Social Media Actions to Stop Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if…
TikTok Basics for Business
Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that…
Most Businesses Get This Wrong on Social Media
There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence…
Hey Guys!! Lessons from Influencers
Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing…
10 Social Media Actions to Stop Immediately
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well.…
Courting the Millennial Customer
© Can Stock Photo Inc. / EpicStockMedia If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing (or is it…
Targeting Your Ideal Customer
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land.…
4 Email Marketing Ideas to Steal from Big Brands
Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a…
5 Selfies You Need to Take for Your Business
© Can Stock Photo Inc. / philipimage Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re just as popular among…