If you’re a small business you may find it’s difficult to keep up with the resources and marketing dollars of megabrands. But don’t be discouraged. There’s an underutilized tool that…
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making…
April 10, 2023 Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s…
April 3, 2023 Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a…
As summer approaches, you may be thinking about ways you can use the extra help of available college students. If you went to school at a time when “intern” equated…
When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer. Engaging content is…
Practical ways to use it in business and what to avoid At first glance, especially for people who have trouble writing or have difficulty starting out and collecting their thoughts…
Major overhauls of a business take time and buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks. These seven things can help you move…
Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to…
There’s a lot of talk about making life easier–getting rid of clutter, buying less, not making things so complicated. Some people are even moving to 300 square feet homes to…