10+ Tips for Saving Money on Your Business Expenses
The MetLife and U.S. Chamber of Commerce Small Business Index reached its highest level of confidence since COVID in Q3 of 2023. Yet, there are still many businesses that are battling rising…
Improve Your Business Content with This Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the business content as perceived by…
10 Steps to Perfecting Your Business Offer
Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This…
What Is It We Need Most in Alameda?
When I’m out and about, I like to ask people I meet in Alameda what it is that we need most here. Do we need more restaurants, tech, or entertainment…
Getting Ready for an Amazing 2024
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth,…
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Grow Your Business Socially
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Do You Have a “Johnny the Bagger” Customer Experience Story?
People talk about customer experience all the time and they tell stories of big productions by national companies. But you don’t have to have a big budget to make a…
The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include…
How Does Your Business Compare to the Latest NFIB Small Business Optimism Index?
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling…