What Is It We Need Most in Alameda?
When I’m out and about, I like to ask people I meet in Alameda what it is that we need most here. Do we need more restaurants, tech, or entertainment…
Getting Ready for an Amazing 2024
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth,…
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Grow Your Business Socially
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Do You Have a “Johnny the Bagger” Customer Experience Story?
People talk about customer experience all the time and they tell stories of big productions by national companies. But you don’t have to have a big budget to make a…
The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include…
How Does Your Business Compare to the Latest NFIB Small Business Optimism Index?
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling…
Our Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in…
Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?
While AI is a boon for anyone tasked with repetitive time sucking activities, it’s a nightmare for school administrators and educators. Kids everywhere (other than New York, where it’s illegal)…
Why Workforce Development Is a Big Deal for Alameda’s Small Businesses
If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t…