15+ Questions to Identify Your Ideal Client
If you are in a client services business (especially one where your clients might return over and over) in Alameda, one of the best things you can do to set…
Sizzling Summer Strategies to Boost Sales
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior…
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a…
Providing a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers…
Fire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re…
Mental Health Awareness Month
Today is the first day of Mental Health Awareness Month and as the Voice of Business, we want to use this opportunity to have a candid conversation about the importance…
Green Is the Color of Money: how sustainability equals big wins for business
Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty…
Tips for Reining in Your Focus in a Distracted World
Alameda small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the…
25 Ways to Grow Your Email List
If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be…
What the Remote Work Trend Means for Your Small Business
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?),…