Building Trust in a Post-Pandemic World
If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the…
Master the Basics of Good Content to Increase Sales
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But…
6 Email Subject Lines That Get Clicks
Your email content can be the best thing out there, but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who…
3 Solutions to Common Hiring Problems in Alameda
Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is…
3 Things in Business That Aren’t Worth It
We only have so many hours in the day. The last thing you want to do is spend time on activities that aren’t worth the investment. Being labeled as “not…
6 Signs of a Healthy Business
Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a…
25 Ways to Become a “Fun” Business
Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do,…
7 Quick Ways to Get More Upsells and Referrals
Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win…
6 “Better Than Surveys” Ways to Find Out What Your Customers Think
A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing…
How to Get Backlinks and Why Your Local Business Needs Them
If you’re like most content creators, you may love the free publicity and SEO love you get when someone links to your website or content but you probably don’t like…