Don’t Open a Business Before Answering These Questions
These days a lot of people are considering business ownership. Whether you buy into a franchise, lease some space and start your own thing, or log onto the internet and…
Take the Friction Out of Doing Business with You
Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have…
5 Types of Effective Storytelling for Your Business
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
How to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
Free (or nearly so) Training for Your Employees
Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With…
Better Business Blogging Made Simple
How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business: prove to Google you…
New in Alameda? Tips to Help Your New Business (and you) Fit In.
Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In large cities with transient populations being the “new…
25 Restaurant Marketing Opportunities With Your Alameda Chamber Membership
Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing,…
How to Cope in a One-person Business
Making ends meet is top of mind for a lot of business owners and employees these days. Many one-person businesses are straining to meet demand and now it’s become more difficult to…
Dealing with Angry Customers When You’re Short Staffed
The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder…