Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the…
Is Your Idea of Good Customer Service Holding Your Business Back?
Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone…
Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to…
How to Make Your Video Calls and Meetings More Appealing
Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of…
6 Things You’ll Miss Out On If You Don’t Improve Your Business Content
Google wants content. You want customers. Customers come through Google. What does that tell you about content? In order to get more customers you need great content. Not great in your eyes but great (aka valuable) in the…
How Inspiring Content Can Improve Your Business Marketing
Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will…
4 Tips to Creating Viral Content for Your Business
Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there…
5 Ways Your Retail Business Is Losing Out on Sales
The experience you get from our unique businesses here in Alameda are so much more enjoyable and memorable than what you usually receive from big box stores. But… Local businesses…
How to Revive Connections with Former Customers
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your…
Dare to Be Different: 5 Ways to Recreate Your Business for Greater Revenue
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion.…