6 Ways to Make Your Business Stand Out During a Local Event
Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events…
How Inspiration Can Improve Your Business Marketing
Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of…
5 Great Lessons from Customer Service Mistakes
A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one…
They Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings.…
How Easy Is It to Do Business with You?
It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are…
The Largest Unused Advantage Small Businesses Have Over Box Stores
Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the…
Do You Have These 10 Things on Your Business Website? You Should.
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and…
20 Ways to Celebrate National Holidays for Your Business
On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed…
10 Things to Do for Your Business Instead of Watching TV
We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter…
6 Ways to Build Long Lasting Customer Relationships
In this age of consumerism, there’s a choice for every product. You alone do not hold a monopoly on your product— customer is king. For a business to be sustained…