Implementing a Customer Loyalty Program
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you…
WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…
10 Ways to Get More Business Reviews
According to an article on SmallBizTrends.com last week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%.…
5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment. Or, more likely,…
Acing the Basics of Grant Writing
Hiring a grant writer isn’t cheap. Some charge a flat fee, while others base their fee as a percentage of the grant amount. If you’re a small business or nonprofit,…
4 Fun Crowdsourcing Ideas for Your Business
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers,…
The State of Small Business
The Alameda Chamber & Economic Alliance is the Voice of Business and as the Voice of Business, there’s something we feel the need to express to everyone in the community.…
“Small Businessing” Ain’t Easy
There was a time when the biggest concern a business had was bringing in customers. These days, we know you’re worrying about a lot more. You’re wondering where you will…
4 of the Most Effective Ways to Sell Your Product/Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
4+ Tips for Bringing in More Tourism Business This Summer
Sumer is approaching and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are…