How to Make Your Product or Service Indispensable
Unless you are extremely fortunate in your type of business, there’s a lot of tough competition out there. Your product or service must compete against a host of other businesses…
5 THINGS YOU DO THAT TURN CUSTOMERS OFF
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow…
12 QUESTIONS TO STREAMLINE YOUR BUSINESS MARKETING AND GET NOTICED
If you don’t have a marketer, or you’re trying to decide if you need one, it’s good to do an assessment of the current state of marketing in your business.…
Post-Pandemic Business Recovery: What Changed and Should You Change It Back?
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer…
How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty…
Does Your Business Need Brand Ambassadors and How Do You Get Them?
Some business owners think brand ambassadors are only for large companies with mass appeal, like Coca-Cola or Nike; ones that have huge outreach, alluring to organized groups like mommy or…
4 Ways to Take Your Business to the Next Level
Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid…
Is It Time to Join Forces with Another Business?
Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often…
Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose…
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…