How to Be More Engaging
If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help…
Is AI Ushering in the Death of the Blog?
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be…
3 Copywriting Tips That AI Doesn’t Use
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written…
Get Set for Fall in Alameda
Fall is in the air (well, maybe), and that means it’s time to start thinking about your marketing strategy for the season. We’re here with a couple of quick ideas…
Are You Concerned with Public Safety in Alameda?
According to the Council on Criminal Justice, US property crimes in some areas are escalating. Motor vehicle thefts (+104.3%) and nonresidential burglaries (+5.1%) were higher in the first half of 2023 than…
Don’t Have Time for Events?
A Chamber Membership Is Worth a Lot More Than That. When I speak to small businesses that have let their membership lapse, they often make it sound like a gym…
The Mutual Benefit of Content Marketing with the Chamber
As a business owner, you’ve undoubtedly heard of the importance of content marketing. But if not, here’s the short version of it. Content marketing is producing content on topics of…
Time to Get Influential: leveraging the power of the influencer in your business
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the…
Anatomy of a Great Blog Post
Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces. Many small businesses are starting to realize the importance…
3 Types of Content You Need for Better Sales
April 5, 2023 When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer.…