Today is Juneteenth – an important day commemorating the end of slavery in the United States. While the Emancipation Proclamation had been issued over two years earlier, it took until this date in 1865 for the order to finally be enforced in Texas, freeing the last remaining enslaved people in this country.
Juneteenth is a cause for celebration –
a day to honor the ideals of freedom, justice and equality for all.
But it’s also a reminder that the road to making those ideals a reality has been long and extremely difficult. Even after abolition, Black Americans faced (and continue facing) oppression, discrimination and systemic barriers.
The fight for true equality goes hand-in-hand with economic empowerment and opportunity. Black entrepreneurs, businesses and communities have been vital drivers of progress. And that’s why this Juneteenth, we want to celebrate the rich diversity of Alameda’s business owners and workforce.
We’re lucky to have such an amazing mix of businesses run by people from all backgrounds and cultures here in Alameda. That diversity is a big part of what makes our city so vibrant and special. The Alameda Chamber & Economic Alliance is proud to represent businesses of all sizes, industries and ethnicities.
Having an inclusive, welcoming environment isn’t just the right thing for businesses – it’s good for the bottom line too. Studies show that companies embracing diversity see better financial performance, more innovative products, and a competitive edge for attracting top talent. Serving a diverse customer base opens up bigger market opportunities.
Be a Part of Their Success Story
So let’s use this Juneteenth in Alameda to get out and explore all the incredible minority-owned restaurants, shops, and businesses right here on the Island. Learn about their stories and what makes their offerings unique. Deepen your community connections and you’ll have a greater appreciation of Alameda.
And if you own a local business, no matter your background, we’d love for you to get involved with the Chamber. We’re a diverse, collaborative group united by our passion for helping all Alameda businesses thrive.
The journey toward true equality is far from over. But by working together as an inclusive, supportive business community, we can help move that journey along. We’re stronger when we embrace diversity rather than division.
So let’s celebrate not just this Juneteenth, but the beautiful diversity of cultures represented across Alameda’s businesses all year round.
Happy Juneteenth!
