Italian Ice

Italian Ice

Rita’s of Alameda

About Rita’s
History-Rita’s didn’t invent Italian Ice, but we certainly made it cool. That’s what happens when you combine Italian Ice and happiness. And yes, in case you were wondering, there really was a Rita.

Promise-Ice. Custard. Happiness. It’s a simple, straightforward Promise. And one we work hard to make good on. Every day. In every location. With every Guest.
Mission-Everyone has a calling in life. At Rita’s, ours involves serving up heaping helpings of our one-of-a-kind happiness.
Cool University-We don’t think of it as training so much as taking great people, teaching them the art of happiness, and letting them loose on the world.
Own a Rita’s-The business that first started on a front porch in Philadelphia is now one of today’s freshest and fastest growing franchise concepts with opportunities across the country and around the world.

Ice + Custard + Happiness = Rita’s
The Rita’s experience should be something special for our guests. A chance to be carefree, to escape the pressures of everyday life, to take a moment for themselves and enjoy a great big, fresh, delicious serving of happiness. With plenty of whipped cream! That’s why our Franchisees and Treat Teams stop at nothing to ensure each Guest enjoys the freshest, highest quality treats—served quickly and with a smile.

At Rita’s, “Ice, Custard, Happiness” is our way of life—and a steadfast promise to our valued Guests. We sincerely believe that each person who visits a Rita’s is a Guest and should be treated like one. You won’t find customers at our stores—only Rita’s Guests!

We are dedicated to providing each Guest with a fresh, delicious, customized treat while delivering superior service and a dose of happiness. To that end, Rita’s adheres to strict product standards. All of our Ice is made fresh daily at each and every location. To ensure you receive only the freshest product available, our Freshness Policy requires that our Italian Ice and Cream Ices be discarded if not sold within 36 hours of being made.

Because the freshness and quality of our Ice is paramount, we aren’t able to offer all of our 70 plus flavors each day. However, we do rotate our flavors to create as much variety as possible and ensure there is always a flavor that appeals to each Guest’s taste buds. Some flavors may appear in the flavor rotation more frequently due to popular demand.

We encourage you to sign up for Cool Alerts Favorite Flavors of the Day program, or call your local Rita’s for the flavors of the day.
417 South Shore Center
Alameda, California 94501
Cesar Chirino