Household Products

Household Products

Ettore Products Company

Ettore Steccone came to the United States from Italy in 1896 to seek his fortune and chose window cleaning as his profession. As much as he enjoyed his job and the freedom it afforded him, he didn’t like the heavy steel squeegee he had to use. After much trial and error, Steccone developed a new T-shaped tool, manufactured of brass with a single precision slit rubber blade which dried windows virtually streak free. He patented his innovative new squeegee in 1936 and dubbed it the NEW DEAL.
Often imitated, never duplicated, Ettore Steccone’s original design has remained virtually unchanged since its
inception in 1936. His secret was, and is, in the rubber. With the same secrecy and security afforded soft drink formulas, the ingredients formulation of Ettore  rubber is carefully guarded. For this is the essential heart of the system, a razor sharp square edge, supple, smooth, consistent which leaves glass perfectly clean and streak free.
2100 North Loop Road
Alameda, CA 94502
510-748-4130 x100
Rose Bisbiglia

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Alameda Chamber of Commerce
2215-A South Shore Center
Alameda,CA 94501
(510) 522-0414