Business Services

Business Services

AL Consulting

My practice is dedicated to helping entrepreneurs grow meaningful, profitable businesses by communicating complex ideas and translating cutting edge theories into hands-on strategies and solutions that you can understand and use today to take your business to the next level.

In addition to my business consulting practice, I also teach undergraduate Business Strategy at the College of Business at San Francisco State University.  Before launching my practice, I was a business developer in the professional services industry. I also sold B2B advertising and data solutions to a range of markets, from construction to pharmaceuticals. I enjoyed closing deals and empowering my new hires to experience the thrill of securing new business.  So, I decided to combine my passion for teaching with my expertise in business development and launched my own consulting business. 

Today, I’m excited because I get to work with passionate entrepreneurs who have a track record of delivering consistent, high value products or services but who are unsure what to do next.  

My mission is to go deeper and help my clients create a business strategy they can truly “own”, and to give them the courage to keep moving forward, reaching a new level of competitive advantage so that they can grow, make a profit, and feel great doing it.
1070 Marina Village parkway, Suite 208
Alameda, California 94501
Andy Lambert
Emerson Human Capital Consulting

n 2001, Tricia Emerson realized a dream by founding Emerson Human Capital. Trish had spent 11 years leading people and process consulting engagements. Among other accomplishments, she helped create and manage an ERP Change Management practice at a major consultancy, building service lines valued at $38 million within four years. Trish had a passion for helping clients manage change and a unique vision for delivering value. She decided to collect the most talented people she knew and start her own firm.

People are what Trish is all about. She gathered a great group of professionals to comprise our firm. And our clients are truly some of our favorite people. Trish has a motto for Emerson: “Meaningful work with people we love.” She says, “Projects naturally inspire close relationships – we depend on each other to succeed. So even challenging projects become wonderful stories over dinner later. And those brilliant, funny, talented people refer us to their friends. I can’t imagine a better work environment.”
2199 Harbor Bay Parkway
Alameda, CA 94502
Polaris One

Bob is President of Polaris One and Insurance Coach U. He coaches financial services professionals who want to achieve more in their business and personal life. His company specializes in partnering with individuals and companies in the financial services industry to increase sales, customer loyalty, producer retention, and personal productivity. Bob brings 30 years of experience in these areas.

Bob is a NAIFA coach, author of What Every Salesperson Knows, a no nonsense guide to sales success.  He is the creator of an online program, The Time Management Boot Camp.

Bob has contributed articles to many industry publications, including Advisor Today, Super Annuity Producer, Producers Web, and the GAMA International Journal. A seasoned presenter, Bob has spoken nationally on goal setting, training and leadership at company and insurance industry meetings and conferences.  He has presented at MDRT, GAMA LAMP and NAIFA’s annual meetings.

After a successful career in insurance sales, Bob was the VP of producer and manager training and development departments in several Fortune 500 insurance companies. Bob was appointed General Manager of The American College LUTC program. As General Manager, Bob provided direction and management oversight in support of LUTC’s online training, association marketing, and company and custom programs.

Bob began his life insurance career with The Northwestern Mutual in 1976 and was a multi-year member of the Million Dollar Roundtable. He was named Northwestern Mutual Life’s New Agent of the Year, and was a multi-year recipient of both the National Quality Award and the National Sales Achievement Award.

Bob is a past member of the New England Training Directors Association (Hall of Fame recipient), ASAE and the Center for Association Leadership, and the Financial Services Marketing Association (Board member).
Bob is passionate about what he does.  He is dedicated to helping his clients be all that they are capable of being.

When not coaching, Bob enjoys spending time with his family, reading, hiking, bicycling and kayaking. Bob is passionate about air and space exploration and was a docent at the National Air and Space Museum in Washington, D.C.
310 Laguna Vista
Alameda, California 94501
Robert Arzt
Red Oak Networks

With more than 40 years of combined corporate experience with networking and communications, we have assisted companies from start to finish with their networking and telecom needs. We connect our clients to the world’s most powerful fiber network on the planet. Because of this our clients enjoy complete dedication and security. Our goal is for your profits to go sky high. When our clients reach their revenue goals, it helps us to reach ours. Your success is our success and our success is your success.
2680 64th Ave
Oakland, CA, 94605
Curtis Robinson
Strong Coaching Academy

Business Coach

Business Name:  Advicoach

Business Genre:  Coaching, Consulting

Business Description:

Most owners tell us there’s a gap between where they are in their business and where they’d like to be. When they rate themselves and their business on a scale of 1-10, they usually give themselves a 6. If you’re a business owner, think about this question and how you would rate yourself now.  How would you like to go from a 6 to a 10?

Susan Strong is a Business Coach with Advicoach, a National brand whose parent company has been in business over 32 years, with offices throughout the country. After a 30 year career working as a business advisor, mentor and coach to executives, managers and employees with companies such as PG&E, Wells Fargo, Genentech, Adaptec, and Logitech to name a few, Susan started her own business coaching practice in 2009.  Her passion is to help small-medium sized businesses grow to their full potential and create for the owners, the life that they dreamed of when starting their business. She loves to see owners get excited again about their business as they create a more valuable company.

A Sampling of Her Offerings:

Strategic Planning

Organizational Plans

Revenue and Profit Planning

Key Performance Indicators Systems

Sales Management Systems

Tactical Marketing Plans

Industry Data

Systems and Process Integration

People and Human Resources Strategies

Performance Incentive Programs

Workforce and Succession Planning

Team Building

Leadership Development Plans and Programs

Comprehensive Exit Strategies



• I will bring laser focus to you, your team, your business and your success
• I require you invest TIME, ENERGY and EFFORT to drive change and improved results
• I also require this INVESTMENT of myself
• I will bring a depth of experience, education, and world class tools and resources to you
• I will continuously advocate for you, your business and your success
• I will help you navigate the trouble spots and challenges
• I never give up on helping you achieve your goal or end in mind
• I will make receiving help for you and your business a positive experience

You will no longer feel alone in your business

Susan is a 4th generation Californian and has lived in Alameda for over 30 years. When not coaching Susan loves spending time playing tennis, watching sports (especially Cal Bears) traveling, going to estate sales and flea markets, and enjoying time with family and friends. She has been a lifelong volunteer with the Oakland Museum White Elephant Sale, is currently on the Business Advisory Boards with Diablo Valley College and John F. Kennedy University and is the President of the Alameda Business Networking group.
Alameda, California 94501
510 693-1875
Susan Strong
Zap Payroll

Twelve years ago, when I started my first bookkeeping and tax business, I was required to hand-enter my clients’ payroll journal entries from multiple paper payroll reports. I’m talking about reports for one payroll that were at least an inch thick! These were then filed into a binder, only to be looked at again for the annual Workers’ Comp audit. I said to myself, “there has to be a better way.” So a year later, I sold my bookkeeping and tax practice to focus solely on providing the best, easiest, least time consuming and most affordable online payroll services possible, while continuing to provide my clients the local, personalized services to which they were accustomed.
 Today, thanks to technology, online payroll services have advanced for the entire payroll industry! Almost every payroll provider now offers online services and we know you have many choices. So how do you choose? Let Zap Payroll help you with that! During your FREE consultation with us, we will find a way to save you money and ZAP the time and pain out of your payroll. We won’t recommend that you switch payroll services unless we can benefit your business. If you are new to being an employer our knowledgeable and professional Payroll Advisors will support you every step of the way.
We hope you take advantage of our current promotions and always No Setup Fees and 1 Month FREE Trial for new clients; a no hassle, no worries way of making sure Zap Payroll is the right choice for your business. We’re looking forward to being part of your business’ growth and success!
2601 Blanding Avenue, Suite C-428
Alameda, California 94501
Cheri Corfey