Alameda Jammin’

Alameda Jammin’
A New Father’s Day Tradition

Michael McDonough


For over 40 years, fathers all over the world have been showered with gifts such as neckties, handkerchiefs and socks from their well-meaning wives and children on the third Sunday of every June. After all, you wouldn’t give him a Mother’s Day gift like flowers or perfume. So the problem of what to give Dad to show our appreciation was solved, time and time again, with neckties which has become somewhat of a cliché. I’m sure Dads couldn’t possibly want anything else. Or does he?

The Alameda Chamber of Commerce has come to the rescue of Dads everywhere with its new Father’s Day tradition of excitement and adventure, The JAM at Neptune Beach. You remember the JAM. First it was the Peanut Butter and Jam, then the Webster Street Jam. It had always been held in September, when summer was over and school had begun.

This year the JAM will kick off the summer June 20-21, just in time for Father’s Day providing fun for the whole family. New to the JAM will be the Zippin’ Zone Zip Line that will run from Lincoln to Pacific. This is just one of the new attractions brought in to give Dad’s a day full of family fun. New Boardwalk Games, Giant Slide, Ferris wheel and more promise to make this a Father’s Day event you’ll never forget.

“Our plan is to produce a West End spectacle like no other”, said Mark Sorensen, the Chamber’s Executive Director. “We’ve changed the date and upgraded the attractions to make Alameda a Father’s Day destination for fair lovers across the entire Bay Area.”

Local libations from Faction Brewing, Rock Wall Wine Company and Alameda Point Craft Soda will be the perfect complement to the new Food Truck Pavilion. The new event producer has brought in a whole new group of fine artists and crafts people where you can find a great gift for Dad. Live music on two stages will be the icing on the cake of two full days of entertainment.

The main stage will host Alameda Battle of the Bands winners, Soulstice and Bob Claire Orchestra, West Coast Blues Hall of Famer, Augusta Lee Collins and the sensational Latin rhythms of the Alta All-Stars. Sunday’s Main Stage performance will kick off with a Polynesian Dance Extravaganza followed by the Hawaiian Islands sounds of IMUA.

The talk of the town will be the Argosy University Community stage near Haight Avenue where up and coming local artists, seasoned local professionals and a variety of community cultural highlights including the Encinal High School cheer leaders will delight audiences.

Forget neck ties for Father’s Day! Give Dad what he really wants…Fun for the Whole Family.

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